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Exit pathways for a prediction-market affiliate
Strategic acquirers, financial buyers, and the multiples each pays. The honest map of who buys these properties and what they pay for them.
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Prediction-market news, analysis, and evergreen research. Regulatory developments, volume shifts, platform launches, and category fundamentals — founder-written, primary-sourced.
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Talent and org design for a prediction-market affiliate
The first ten hires for a media-layer bet in a pre-regulated category. Editor, quant, compliance, BD — and the order they actually need to arrive in.
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The sportsbook defensive response: what DraftKings and Flutter actually do
Prediction markets are a structural threat to incumbent sportsbooks. The defensive playbook — partnership, acquisition, regulatory lobbying, exchange pivot — is being written in real time.
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The compliance stack for US prediction-market affiliates
Geo-gating, age verification, creative approval, and state-by-state ad rules. The under-discussed operational layer that determines whether an affiliate property can scale.
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Brand and trust in a pre-regulated category
When the legal status is unresolved, the affiliate's brand is the only consumer protection users have. That is both an obligation and an opportunity.
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SEO and AEO for prediction markets: how affiliates win the SERP and the LLM
Two index surfaces, one editorial strategy. Why prediction-market affiliates need to publish for both Google's search results and the answer-engines that increasingly intermediate them.
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Settlement and custody: how the money actually moves
USDC on Polygon versus USD on ACH. The settlement layer is where regulatory risk, user-experience friction, and counterparty exposure are quietly priced.
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From $100m to $13bn: charting the prediction-market growth curve
Monthly trading volume on prediction markets grew 130× in 24 months. We break down the curve, what drove it, and which parts of it are durable.
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Unit economics of a prediction-market affiliate site
How an affiliate-media property in this category actually makes money — CAC, LTV, take-rate pass-through, and the gap that won't last forever.
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Prediction-market legality, state by state: a 2026 reference
A working map of where Kalshi's sports event contracts are operating freely, where they are contested, and where they are blocked. Updated as litigation moves.
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Liquidity mechanics: why most prediction-market contracts are still illiquid
Marquee markets trade like real exchanges. Most of the long tail doesn't. The platform that solves this wins the next leg of category growth.
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Polymarket vs Kalshi: the only comparison that matters in 2026
Two venues. Two settlement layers. Two regulatory perimeters. A direct comparison of the platforms that account for the overwhelming majority of US-facing prediction-market volume.